blueBehr is a Surrey based bathroom design and renovation company. The Behr is a German surname relating to the owner and felt blue went well with it. ROJ with tasked with creating their identity. As the name ‘blueBehr’ was so strong, he decided to do ‘as it says on the tin’ and created a blue bear.
The silhouette of a Polar Bear was chosen as this type of bear is more than often seen on television swimming around in water (linking to bathrooms) and also has a very distinct shape. Use of typography was kept clean and minimal to reflect the type of bathrooms that blueBehr create.
Business cards and stationary were created by ROJ and the brand has also been applied to the companies vehicle which has attracted business due to the strength of the image.