Project Description

Rowena Boutique is a ladies fashion boutique based in Weybridge, Surrey and offers all the latest styles and top name brands and at competitive prices. The boutique is owned and run by Rowena Morris and she approached ROJ Design for design services after meeting Rog at the Weybridge Independent Network Group.

The initial meeting was to discuss the updating of Rowena’s website.  This then led into a discussion about the current branding for Rowena Boutique. ROJ had already thought the existing branding needed to go to the next level and was pre-armed with a design concept.

The colours of orange, white and shades of grey were to be retained as the boutique interior features these colours. Bold typography was used to reflect style and confidence with elements of the lettering extended to hint at ‘something different’.

The concept was well received and after a few tweaks here and there, the new brand was rolled out to all aspects of the business.

The website was rebuilt from scratch and at its core is an e-commerce system to manage the products. At present the website is only used as a catalogue of products but the option of selling online is ready and waiting should the need arise.

Business cards, vouchers, social media graphics and advertising have been updated. Artwork for product labels and bags has been produced and these items will be introduced in time. Perhaps the most striking change has been to the front of the boutique with new signage.

The whole project has been a success and very well received.

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