A chance meeting in a barber shop led to ROJ teaming up with I.T consultants, Aspra. The initial conversations were to produce graphics for an ‘App Game’ they were developing. See ‘Shampu’ in App Development.
The graphics commenced but in the meantime, a requirement of a brand identity and website were also required for this company. 25 designs later and the Aspra logo was created. A combination of a hand-drawn font for the word ‘Aspra’ and a symbol representing the ‘A’ as well as a laboratory test jar to represent ‘creativity’. The logo also had to accommodate sub brands of ‘Studios’ and ‘Consulting’ with different colours for each sub-brand.
A website was created primarily for hosting the ‘terms and conditions’ for the childrens app, ‘Shampu’