ROJ Design is a proud member of the Weybridge Independant Network (WIN) group and meets up with other companies in the area to business network over breakfast. After joining the group, it was proposed for a refresh of the logo and to take that through to the website and all other marketing materials.
It was an ‘open brief’ so ROJ wanted the logo to be much stronger than before and have the letters stand out. The route chosen was for stylised initials and a strong green colour although the logo can be used with any colour should it be deemed suitable for a particular event. A sub-conscious thought was of making the ‘in’ lowercase so it has a feel of LinkedIn/business networking about it.
The final branding extends to the website, social media icons/avatars and printed literature.